LA JEMM
The Journal for Education on Medical Marijuana
Publisher/Editor Ruben MacBlue
Presents
LA JEMM
©
L.A. Journal for Education on Medical Marijuana
(also OC JEMM, IE JEMM, JEMM Mag, and Marijuana Magazine)
2005 -2014
Medical Marijuana seems like such a cliche these days, but it wasn't always so. Even just plain marijuana seems so ordinary now, like it's no big deal. When my doctor asks what drugs I take, I always mention marijuana like it's no big deal, and the doctor agrees, it's no big deal.
However, it wasn't always so. Back before 2005 marijuana was treated like heroin. Nobody mentioned it to their doctor, or their employers, or any government official whatsoever. It was a danger ous drug according to the police, and for the last 100 years, it was a reason for cops to throw you in jail.
Thousands of American citizens lost their freedom simply for having a joint in their car. Marijuana was a hush-hush topic at any social gathering (except for hippies of course) and you had to go to great lenghts to hide your stash and when you did smoke it, you had to lock all the doors and put a towel under the door so the smell wouldn't get out.
So when marijuana became legal for "medicinal use" it was like Praise the Lord. 2005 was a great year for our freedom, and "medical marijuana" was the hottest topic in town. You couldnt get any "cooler" than to have your "medical license." When LA JEMM first started, as the FIRST public Medical Marijauna Magazine, there were only three dispensaries in the entire city of Los Angeles, and they were all in West Hollywood. THere were only about three doctors as well, that specialized in granting licenses for it, and you had to have a good medical reason as well.
After LA JEMM started, it revolutionazed the entire matter. Everyone was talking about it, and LA JEMM promoted it quicker and faster than anywhere else. Even the LA WEEKLY refused to accept ads for it, for years, and so the only place the new dispensaries and doctors could advertise was LA JEMM. Ruben MacBlue was the guy that ignited the craze due to the fact that he already had his distribution in place with Rock City News and so the magazine went out every month to every music business and club in town, with a readership that would normally take years to establish. The results were staggering! Within a year there was a hundred dispensaries open, and with five years, there was a thousand.
2006
2008
2009
2010
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